Book Promotion

Leslie, I've come up with an idea to promote your next book, thanks to Walter Moore in Butler, MO. Check out this story that hit the net last month and made a lot of people's heads spins and me laugh out loud. You see, Butler, with Max Motors (car dealership), has decided that gas might not be the only thing his customers are interested in getting free with a car purchase - so he's offering a choice: $250 gas card or semi-automatic handgun.

Now, this is brilliance in my opinion and it's backed up by the numbers - 80% of the customers are chosing the handgun. Apparently some aren't as pleased with Butler's promotion, but c'mon. He's not giving them a handgun with the keys to the car. He's giving them a certificate to go claim the gun and they have to pass all the normal background checks required as if they were purchasing the firearm themselves.

But imagine if he were.........you'd drive into the dealership and a salesman would greet you and show you the car you were interested in. You select a model, take a test drive, then head off to financing to work the numbers. Finally, after you've signed on the dotted line, they hand you a set of keys, a pair of plastic googles, and headphones, then you head out back to the firing range where you get to take your pistol for a test drive.

No, wait, that won't work at all. No way would a car dealership give someone a handgun AFTER they've dealt with the finance guy but BEFORE they've left the lot. Unless, of course, their advertisement for finance personal includes the words "monthly salary includes cell phone, demo, and kevlar vest...........

So what do you think, Leslie????? You think Dorchester will go for distributing handguns with each order of your next hitman book? How cool would that be!? :)

Deadly DeLeon