Sunday, June 22, 2008

Book Promotion

Leslie, I've come up with an idea to promote your next book, thanks to Walter Moore in Butler, MO. Check out this story that hit the net last month and made a lot of people's heads spins and me laugh out loud. You see, Butler, with Max Motors (car dealership), has decided that gas might not be the only thing his customers are interested in getting free with a car purchase - so he's offering a choice: $250 gas card or semi-automatic handgun.

Now, this is brilliance in my opinion and it's backed up by the numbers - 80% of the customers are chosing the handgun. Apparently some aren't as pleased with Butler's promotion, but c'mon. He's not giving them a handgun with the keys to the car. He's giving them a certificate to go claim the gun and they have to pass all the normal background checks required as if they were purchasing the firearm themselves.

But imagine if he were.........you'd drive into the dealership and a salesman would greet you and show you the car you were interested in. You select a model, take a test drive, then head off to financing to work the numbers. Finally, after you've signed on the dotted line, they hand you a set of keys, a pair of plastic googles, and headphones, then you head out back to the firing range where you get to take your pistol for a test drive.

No, wait, that won't work at all. No way would a car dealership give someone a handgun AFTER they've dealt with the finance guy but BEFORE they've left the lot. Unless, of course, their advertisement for finance personal includes the words "monthly salary includes cell phone, demo, and kevlar vest...........

So what do you think, Leslie????? You think Dorchester will go for distributing handguns with each order of your next hitman book? How cool would that be!? :)

Deadly DeLeon

10 comments:

Keri Ford said...

I think this would increase romance book sales to men :O)

terrio said...

That is wrong on lots of levels. Can you imagine all those nut cases with road rage being armed?! Forget Kevlar, give me bullet proof glass!

Leah said...

Guns are just so not creative. Now, if they were giving away exploding Koosh balls or something, I'd be all for it.

Tori Lennox said...

They had this story on our local news. I foolishly assumed it was actually local because Butler County is in our vicinity. Who'd have thought the town of Butler would be clear on the opposite side of the state. We thought the story was pretty funny (though not necessarily very responsible). *g*

Christie Craig said...

Jana,

I think that would work. Too funny.

Crime Scene Christie

Jana DeLeon said...

Good point, Keri!!! I never even thought of that angle. :)

Jana DeLeon said...

Terrio - it would bother me except that the car guy claims all his customers had guns to begin with. Probably a bunch of good ole boys.

Jana DeLeon said...

Leah - exploding Koosh balls are a great idea!!!!

Leslie - start pricing Koosh balls. :)

Jana DeLeon said...

Tori - I'm with you. I was definitely amused.

Jana DeLeon said...

Christie - One of these days, the perfect idea for your books will come along too! I'm always on the lookout. :)